Research on Pricing Models and Strategies of Online Group-Buying
نویسندگان
چکیده
In recent years, the Online Group-Buying has entered a state of development in full swing. The particularity OGB platform compared with traditional market determines that its marketing and price setting model must be different from market. Based on summary domestic foreign scholars’ literature pricing strategy research group buying business models, this article analyzes various factors affecting prices. Under assumptions, parameters variables, through mathematical calculation analysis, optimal maximum profit for healthy enterprise are obtained, how merchants website should adopt corresponding price-setting strategies models to made some suggestions.
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ژورنال
عنوان ژورنال: E3S web of conferences
سال: 2021
ISSN: ['2555-0403', '2267-1242']
DOI: https://doi.org/10.1051/e3sconf/202125101027